We are truly in the era of Big Data. Over the last decade, the field of Data Science has become indispensable for any organization that wants to discover the patterns, trends, and associations within the quantitative information it gathers. Jeffrey Silverman, data scientist and astrophysicist(!), will discuss how one new data analysis company uses Big TV Data, Data Science, and external datasets (such as the US Census) to measure viewership numbers and the effectiveness of advertising.
Dr. Jeffrey Silverman is Director of Data Science & Analytics at Samba TV. Also, as a former research astrophysicist, Jeff has given many public presentations on astronomy.
Dr. Jeffrey Silverman
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